Pre-Roll vs Infused Pre-Roll Growth
The pre-roll market has experienced significant growth in the last few years, and this trend shows no signs of slowing down. As consumer preferences evolve and new innovations emerge, both pre-rolls and infused pre-rolls are becoming increasingly popular. Let’s explore the factors driving this growth and what the future holds for these categories.
Market Growth and Popularity
Pre-rolls have become a staple in the cannabis industry, known for their convenience and ease of use. In the US, pre-rolls make up approximately 12.6% of all cannabis sales, while in Canada, they account for nearly a quarter of all cannabis sales. This popularity is driven by the consistent quality and ready-to-use nature of pre-rolls, making them a favorite among both new and experienced cannabis users.
The Rise of Infused Pre-Rolls
Infused pre-rolls, which contain cannabis extracts or concentrates, are gaining traction for their enhanced potency and unique flavor profiles. In the US, infused pre-rolls are the most popular segment, making up 41.5% of total pre-roll sales. This segment is also growing in Canada, where it has increased from 0.1% to 11.2% of total sales in just one year. The demand for infused pre-rolls is expected to continue rising as consumers seek more potent and flavorful options (like the 1g infused JUICED Lemon Pre-Roll!).
Key Trends Shaping the Future
Innovative Packaging for Freshness: Maintaining the freshness of pre-rolls, especially in multipacks, is a top priority. In 2025, we can expect to see more resealable packaging options, such as cellophane wraps inside boxes or airtight jars, to keep pre-rolls fresh for longer periods
Smaller Infused Joints: The trend towards smaller, more convenient pre-rolls are gaining momentum. These “mini” infused joints are perfect for quick sessions and are ideal for consumers who prefer a lower dose
Sustainability Efforts: As environmental concerns grow, the cannabis industry is focusing on sustainable practices. This includes using eco-friendly packaging materials and reducing the carbon footprint of production processes
Brand Innovation: With the market becoming more competitive, brands are investing in innovation to stand out. This includes developing new flavors, experimenting with different strains, and creating unique product offerings
Market Expansion: The pre-roll market is projected to continue its rapid growth, with sales potentially exceeding $5 billion annually by 2030. This growth is driven by increasing legal and social acceptance of cannabis, as well as the convenience and popularity of pre-rolls.
The pre-roll and infused pre-roll categories are poised for continued growth and innovation. With advancements in packaging, a focus on sustainability, and a commitment to quality, these products are set to become even more popular among cannabis consumers. As the market expands, we can look forward to exciting new developments and a wider variety of options to suit every preference.
Stay tuned for more updates and insights into the ever-evolving cannabis market. If you are ready to start producing some JUICY pre-rolls check out our partner portal HERE to learn more!
